Archive for the ‘Seomag’ Category

Robots Meta Tag

Saturday, November 1st, 2008

Web owners can take a control over crawlers that visit their web site. Instead of using the robots.txt file, you use a robots meta tag to make your preferences known to the crawlers. The robots meta tag is a small piece of HTML code that is inserted into the HEAD tag of your web site and it works generally on the same way that the robots.txt file does. You include your instructions for crawlers inside the tags.

meta name=”robots” content=”noindex, nofollow”
meta name=”description” content=”page description.”

This bit of HTML tells crawlers not to index the content on the site and not to follow the links on the site. The major difference between robots.txt and robots meta tags is that with the meta tags you cannot specify which crawlers you’re targeting. It’s an all or nothing tag, so you either command all of the crawlers to behave in a certain way, or you command none of them. It’s not as precise as robots.txt, but if you don’t have access to your web server, it’s a good alternative. Unfortunately, not all search engines recognize the robots.txt file or the robots meta tags and you have to care about it.

Robot Exclusions

Tuesday, October 21st, 2008

Preparing for 642-436 is easy for a 1Y0-259 professional who has done 70-536 as well as 70-642 as compared to a professional who has only done 642-642 series.

The file robots.txt is a text based document that should be included in the root of your domain, and it essentially contains instructions to any robots that comes to your site about what they are and are not allowed to index. To communicate with the crawler, you need a specific syntax that it can understand. In its most basic form, the text might look something like this:

User-agent: *
Disallow: /

These two parts of the text are essential. The first part, User-agent:, tells a crawler what user agent, or crawler, you’re commanding. The asterisk (*) indicates that all crawlers are covered, but you can specify a single crawler or even multiple crawlers. The second part, Disallow:, tells the crawler what it is not allowed to access. The slash (/) indicates “all directories.”
When you’re writing robots.txt, remember to include the colon (:) after the User-agent indicator and after the Disallow indicator. The colon indicates that important information follows to which the crawler should care about it. You won’t usually want to tell all crawlers to ignore all directories. Instead, you can tell all crawlers to ignore your temporary directories by writing the text like this:

User-agent: *
Disallow: /tmp/

Or you can take it one step further and tell all crawlers to ignore multiple directories:

User-agent: *
Disallow: /temp/
Disallow: /users/
Disallow: /adm/listing.html

That piece of text tells the crawler to ignore temporary directories, private directories, and the web page (title Listing) that contains links — the crawler won’t be able to follow those links. One thing to keep in mind about crawlers is that they read the robots.txt file from top to bottom and as soon as they find a guideline that applies to them, they stop reading and begin crawling your site. So if you’re commanding multiple crawlers with your robots.txt file, you want to be careful how you write it. This is the wrong:

User-agent: *
Disallow: /tmp/User-agent: CrawlerName
Disallow: /temp/
Disallow: /adm/listing.html

This bit of text tells crawlers first that all crawlers should ignore the temporary directories. So every crawler reading that file will automatically ignore the temporary files. But you’ve also told a specific crawler (indicated by CrawlerName) to disallow both temporary directories and the links on the Listing page. If you want to command multiple crawlers, you need to first begin by naming the crawlers you want to control. Only after they’ve been named should you leave your instructions for all crawlers. Written properly, the text from the preceding code should look like this:

User-agent: CrawlerName
Disallow: /temp/
Disallow: /links/listing.html
User-agent: *
Disallow: /temp/

Each search engine crawler goes by a different name, and you can see them at your web server log.

What Are Robots and Crawlers?

Tuesday, October 14th, 2008

Robot, spider, or crawler is a part of software that is programmed to “crawl” from one web page to another search for the links on those pages. It collects content (text, inks) from web sites and saves those in a database that is indexed and ranked according to the search engine algorithm. The links in a crawl  will sometimes take the crawler to other pages on the same web site, and sometimes they will take it away from the site completely. The crawler will follow the links again and again until every link on a page has been followed.

The crawler sends a request to the web server where the web site resides for review. The difference between what your browser sees and what the crawler sees is that the crawler is viewing the pages in a completely text interface. No graphics or other types of media files are displayed. It is all text. If the site doesn’t eventually begin to cooperate with the crawler, it’s penalized for the failures and your site’s search engine ranking will fall.

SEOmag Link Popularity

Tuesday, September 30th, 2008

Link Popularity is one of many parameters for PR position. All major search engines use some emphasis on link popularity in their own ranking algorithms. They compare 2 links that work best to increase your link popularity: links from other sites that focus on the same keyword phrases your site focuses on, and links from relevant categories in major directories. The other popular termin is reciprocal linking. But, about that, next time on SEOmag blog.

SEOmag link

SEOmag and Google PageRank

Monday, September 29th, 2008

350-018 is a complicated exam for the 70-284 professionals who have never done 650-393 or even 642-446 and find it hard studying for 642-503 alone.

PageRank is a algorithms that assigns a numerical value to web pages to determine the relevance or importance of that page. PageRank, which was developed by Google founders Larry Page and Sergey Brin for Google. It’s interesting to note that PageRank is named for Larry Page and doesn’t refer to the rank of the page. The exact algorithms that make PageRank are not available to the public. It will help if you want to become SEOmag and if you understand how PageRank is calculated, you can see a example on Wikipedia.

Google AdWords

Sunday, September 28th, 2008

AdWords is one of the top search engine marketing programs, and Google is one of the biggest providers of search. It’s great if your ads receive lots of impressions, but if those impressions don’t turn to clicks, you’ll find your Pay Per Click campaign is not effective. Google will soon begin offering purchase of TV, newspaper, and video advertising. Additionally, AdWords is linked to Google’s AdSense program, which is an advertisement publishing program in which seomag owners place ads on their web sites.
AdWords ads are shown when someone searches on Google, AOL Search and Ask.com. This gives Google AdWords one of the largest markets for keyword advertisements. Signing up for Google AdWords is quick and easy. When you begin the registration process, you must choose between the basic and standard editions of AdWords. The basic edition is great if you’ve never used a PPC program before. It includes one set of keywords, basic reporting capabilities, and basic targeting. The standard edition includes multiple sets of keywords and more advanced targeting and reporting in addition to a few other tools. Google lets you change your budget, or even your ads and keywords, without too much trouble.

Duplicate content

Tuesday, September 23rd, 2008

Before you start preparing for 642-825 or 642-845, it is important that you decide if you want to do EX0-101 or 642-552 and that whether you will be doing 70-294 or not.

When you’re creating together a web site, the seomag content for that site often presents one of the greatest content, especially if it’s a site that includes hundreds of pages. Many people purchase bits of content, or even scrape content from other web sites to help populate their own. These shortcuts can cause real issues with google search engines. If your web site is about some form of marketing. It’s very easy to surf around the Web and find hundreds of web sites from which you can pull free. The problem is that every other new person or company creating a web site could be doing the same thing. A single article on a topic appears on hundreds of web sites. If the crawler examines your site and finds that much of your content is also on hundreds of other web sites, you run the risk of either ranking low or being delisted from the search engine’s indexing database.

Anchor Text in SEOmag

Monday, September 22nd, 2008

Anchor text — the linked text that is often included on web sites — is another of those keyword that you should use. Anchor text usually appears as an underlined or alternately colored word on a web page that links to another page. When a search engine crawler reads the anchor text on your site, it sees the links that are embedded in the text. Those links tell the crawler what your site is all about. So, if you’re using your keywords in your anchor text (like seomag), you’re going to be hitting both the keyword ranking and the anchor text ranking for the keywords that you’ve selected.

Keywords in SEOmag

Saturday, September 20th, 2008

Usually 70-647 professionals plan on 640-816 right after their 70-271 or 70-293, as compared to the PMI-001 students have already done their basics earlier.

Keywords capture the essence of your web site and they are what a potential visitor to your site puts into a search engine to find seomag web sites through optimization process.
Using the correct keywords in your web-site content can mean the difference in whether you come back in search engine results as one of the first web sites. Studies show that searchers rarely go past the second page of search results when looking for something online. Choosing the appropriate keywords for your web site will improve your search engine rankings and lead more search engine users to your site.
To decide which keywords should be used on your web site, you can start by asking yourself the most simple, but relevant, question. Who needs the services that you offer? It’s an elementary question, but one that will be most important in searching for the correct keywords and having the best search engine optimization. If you’re marketing specialty SEO, you will want to use words such as seomag, specialty seomag, or other such words that come to mind when you think of your word. It’s also important to remember to use words that real people use when talking about your products.

Updates and seomag site changes

Friday, September 19th, 2008

One of many problems when you start with your SEO strategies is the updates and changes of your site. Often, people feel that once the SEO by seomag is aranged, then it’s always in place, and they think it finished. But believing this can make to a very unpleasant surprise.
When your site changes, especially if there are content updates or changes to the site structure, links
can be broken, tags may be changed, and any number of other small details may be overlooked. When this happens, the result can be a reduced ranking for your site. Site crawlers look at everything, from your tags to your links, and based on what they see, your ranking could fluctuate from day to day. If what the crawler sees indications that your site has changed in a negative way, the site’s ranking will be negatively affected. Many things affect the way your site ranks in a search engine. You’ve seen an overview of a lot of them in this chapter, and you’ll see them all again in more depth in future chapters. Realize that SEO is not a simple undertaking. It is a complex, time-consuming strategy for improving your business. And without attention to all of the details, you could just be wasting your time. So plan to invest the time needed to ensure that your search engine optimization efforts aren’t wasted.

Cookies

Thursday, September 18th, 2008

Cookies are one of irritating facts of life on the Internet. When users enter the seomag site and use some feature of it, a small piece of code (the cookie) is placed on the user’s hard drive. Then, when the user returns to the site in the future, that cookie can be accessed, and the user’s preferences executed.
When cookies work properly, they’re an usefull tool for web designers. When they don’t work as they should, the problems begin. The main issue with cookies is that some browsers block and allow users to set how cookies will be delivered to them. And some source code prompts the user to be asked before a cookie is accepted. Also, any navigation that requires cookies will cause the crawler to be unable to index the pages.
How do you overcome this issue? The only answer is to code cookies to ensure that the source code is not designed to query the user before the cookie is delivered.

Seomag frames

Wednesday, September 17th, 2008

Some designs use frames for web site. Frames are part of a web site, with each section
a separate entity from the other portions of the page. Because the frames on a site represent separate URLs, they often make problem for users whose browsers don’t support frames, and for search crawlers, which encounter the frames and can not index the site where the frame is the structure.
You have a couple of alternatives when you must to use seomag in your web site. The first is
to include an alternative to the framed site. This requires the use of the noframes tag. The tag directs
the user’s browser to display the site without the framed navigation system. Users may see a version of your site, but at least they can still see it. When a search crawler find a site made with frames, the noframes tag allows it to index the alternative site. It’s important to realize, however, that when you use the noframes tag, you should load the code for an entire web page between the opening tag and closing tag.
Frames are difficult for SEO strategies, but doing so is not mission impossible. It’s a good idea to avoid frames, but don’t you be a afraid. You just have to use a different approach to reaching the seomag rankings that you desire.

Graphics

Tuesday, September 16th, 2008

Images or graphics or seomag logo on your web site are essential and they are usually ignored by search engines. They have some other value. Without images, your page is not so interesting and nice.
If you have images on a web site, then there should be a way to increase your web-site traffic or at least to improve your site ranking. One technique that will help your seomag technic use of graphics on your site is to tag those graphics with alt tags inside the img tags.
Alt tags are the HTML tags used to display alternative text when there is a graphic present or not. Your alt tags should be a short. Img tags are the tags used to code the images that will appear on your web site.

SEOmag content

Monday, September 15th, 2008

SEOmag content is another element of an SEO-friendly site that you should follow time of time. Fortunately, there are some ways to create web-site content adapted for search crawlers.
Great content starts with the right keywords and phrases. Select no more than three keywords or
phrases to include in the content on any one of your web pages. The first is that the effectiveness
of your keywords will be reduced by the number of different ones you’re using.
The other problem is seeing a search engine your SEO efforts as keyword stuffing. It’s a serious problem, and search engine crawlers will exclude your site or pages from indexes if there are too many keywords on those pages.
Many people think the more frequently you use the words, the higher your search engine ranking will be. Again, that’s not necessarily true. Just as using too many different seomag keywords can cause a crawler to exclude you from a search engine index. Again, you run the risk of having your site excluded from search indexes.

Another SEOmag mistake

Friday, September 12th, 2008

SEOmag found next possible SEO meaning on Wikipedia:
The State Electoral Office (SEO) of South Australia, a state of Australia, is an independent office which conducts parliamentary state elections every 4 years and is also responsible for the compulsory re-drawing of South Australian House of Assembly electoral districts before each election. The office is led by electoral commissioner Kay Mousley. The SA State Electoral Office was the first electoral administration in the world to utilise computer technology to produce an electoral roll, the first prototype roll scanner, and the development and use of cardboard ballot boxes and voting compartments.
In 1907 the then State Electoral Department was established to administer all South Australian parliamentary elections. Since that time more than 120 parliamentary elections, by-elections and referendums have been conducted by this Office. The State Electoral Commissioner was first empowered to conduct miscellaneous elections in 1980 and later in 1990 the Attorney-General gave approval for the Commissioner to be appointed Returning Officer for Local Government elections when requested. In 1999 the Electoral Commissioner was appointed Returning Officer for all Local Government elections.

Well, be careful!

SEOmag spider

Tuesday, September 9th, 2008

Search Engine Optimization and seomag (SEOmag) is the practice of changing your website, so that it is spider friendly. If your site is brand new it will take a few months for Google to index your site and be visible in results. Aged sites should already be indexed as long as the site has something for the spiders to grab. Excessive graphics, java scripts, PHP sessions are all not spider friendly.
To get spiders to come to your site often and take your data, you must have links from outside websites to your site. This is the Page Rank factor. Page rank is only a factor of the amount of incoming and outgoing links to your site. Only a small percentage of Page Rank is attributed to the Google Algorithm for Search Engine Results.
Spiders follow links, once there are links established the spiders will Crawl, your sites. They will take minimal information. Several Weeks to months later, the spiders will Deep crawl you site and index all that is available. To speed this process along, back links or links to other sites is a must have. The more links the spider can travel to get to your site the better SEOmag position. Linking to like minded topics is always best. You don’t need to buy LINKS. You can acquire links via posts in forums, writing and submitting articles, using a Blog post, submitting to SEOmag friendly directories.

Entireweb Newsletter (8)

Monday, September 8th, 2008

23. Do not attempt to join in link schemes, excessive reciprocal links or excessive link exchanging and link exchange web rings.
24. Do not use unauthorized programs or online tools to submit your site, check page rankings and other automated queries. Avoid the risk of being flagged as spam.

…to be continued on SEOmag blog…

Titles in SEO

Tuesday, July 29th, 2008

Page title is one of the most important elements of SEO. When a crawler visits your site, the first elements it looks at are the page titles. So when you create your web site, you need to have SEOmag page titles. Be clever, use the next facts:
Don’t use your name in the page as descriptive keyword or phrase that tells users exactly helps.
 Try to keep page titles to less than 50 characters, including spaces. Shorter page titles forces you to be precise in the titles that you choose and your page title will never be cut off in the search results.
 Repetition keywords in your title tags can occasionally come across as spam when a crawler is examining your site, so avoid repeating keywords in your title if possible.
All your page titles should have the title tag when coding your web site. The title tag is easy to use. Here’s an example of such a tag:
-title-seomag-title-

Links in SEO

Sunday, July 27th, 2008

Google divides links into external and internal links. Here you have one SEO theory about this two kind of links. For better ranking, they must be related to the content of the page, and they must link to something relevant to that content. In other words, if your links do not go to or lead in from pages that match the keywords that you’re using, they will be of little value to you.

 

SEOmag Analytics

Tuesday, July 22nd, 2008

An important SEO element is analytics for monitoring the effectiveness of your web site. Analytics are the indicator that show you how links, keywords, and other elements of your web site are performing. Most web hosts have provided you with an analytics program. If not, you can use Google Analytics, AW Stats, JayFlowers,… The price is not the most important factor, the analytics package can help you improve your business.

SEOmag domain-naming tips

Thursday, July 10th, 2008

SEOmag found some domain-naming tips:
-Keep the name as short as possible. Too many characters in a name mean increased potential for misspellings.  It also means that your site address will be much harder for users to remember.
-Avoid dashes,  underscores, and other meaningless characters. If the domain name that you’re looking for is taken, don’t just add a random piece of punctuation or numerology to the name to “get close.” Close doesn’t count here. Instead, try to find another word that’s relevant, and possibly included in the list of keywords you’ll be using.
-Choose a .com name whenever possible. There are lots of domain extensions to choose from: info, biz, us, tv, names, jobs. However, if the .com version of your chosen domain name is available, that’s always the best choice. Users tend to think in terms of .com, and any other extension will be hard for them to remember. Com names also tend to receive higher rankings in search engines than web sites using other extensions. So if your competition has www.yoursite.com and you choose to use www.yoursite.biz, chances are the competition will rank higher in search results then you.                                                           SEOmag