A reciprocal link is a link between two web site to ensure more traffic. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the SEO process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites. For better ranking they must be quality and complementary sites. Here, you can add you site for exchange with SEOmag:
Archive for the ‘What others say’ Category
Reciprocal Links
Sunday, October 26th, 2008SEO – Be Direct, Be Clear
Wednesday, October 1st, 2008New Entireweb newsletter says:
If you are like most people, it is probably safe to say that you are often annoyed when sales people become… pushy. And it doesn’t matter if it’s a car salesperson or someone blocking your way past a kiosk in the mall, these sales people have something in common, and that is persistence and the belief that they can persuade you to buy anything and/or everything.
If they talk fast enough, or maybe if they fill your head with so many claims, they feel that you can be convinced.
Unfortunately, there are many sites on the Internet who feel the same way, that if they inundate the friendly neighborhood visitor with claims and boasts and incomprehensible numbers and figures, they’ll persuade you that what they are offering is exactly what you need. And surely you’d agree with them… once you’ve waded through all the claims.
…
Entireweb
Optimizing WordPress Blog
Tuesday, September 30th, 2008WordPress has a one of the best plugins to optimize blog for Search Engines. The plugin is All in One SEO Pack and easy for install – just upload, activate and edit the options. All in One SEO Pack easily define the META Description, Meta Keywords and Title of a post or page of your blog. It is recommended to define less than 10 META keywords for a post or page as stuffing keywords in your meta tags is not a good idea.
Top 10 Search Engine Optimization Tips on SEOmag blog
Monday, September 29th, 2008After 156-215, those students who are not planning on 1Y0-456 or 1z0-042 instead move towards 642-892. In this way they will only have to study for 70-272 and 70-528.
Top 10 SEO Tips have 10 SEOmag tips:
SEOmag Tip #1: Find the Best Keywords
SEOmag Tip #2: Discover Your Competitors
SEOmag Tip #3: Optimize Your Title
SEOmag Tip #4: Optimize Your META Tags
SEOmag Tip #5: Use Headings
SEOmag Tip #6: Use Title and ALT Attributes
SEOmag Tip #7: Nomenclatures
SEOmag Tip #8: Create a Site Map Page
SEOmag Tip #9: Include a robots.txt File
SEOmag Tip #10: Install a sitemap.xml for Google
Entireweb Newsletter (12)
Monday, September 29th, 200831. Do not buy or sell links.
32. Do not create sites that contains purely affiliate links and no valuable content that are useful to the users.
…to be continued on SEOmag blog…
SEO tools
Saturday, September 27th, 2008Seomag recommends SEO tools to assist you in configuring your website for better SEOmag position. You can find a lot of those tools, like seochat where are Adsense Calculator, Google Dance, Indexed Pages, Keyword Optimizer, Keyword Position Check for Multiple Datacenter, etc.
Who are you? Your customers really want to know…
Friday, September 26th, 2008…says Entireweb Newsletter in new mail and continues:
Who are you, really?
Your brand, I mean.
What do you want other people to think when they think about your business, your service, or your product?
Do you want them to think your brand is the life of the party, or the designated driver? Is it a trusted friend, or a glamorous rock star? Are you a Volvo or a ‘Vette’?
So I repeat…who are you?
You may already know this, and if that’s the case, I congratulate you! Many small businesses struggle with this. If, however, you need a little help in defining yourself, here are a few questions to ask yourself:
1. How am I currently perceived by my customers?
2. How do I want to be perceived by my customers?
3. How far apart is how I’m currently being perceived to how I want to be perceived?
4. What are my brand’s human characteristics?
5. If my brand was an actual person, what would be its name?
6. What is my brand’s “life story?”
Nice work, seomag!
Entireweb Newsletter (11)
Wednesday, September 24th, 200829. Check your page link structure. Every page should be reachable by a single static text link.
30. Be extra careful in purchasing SEO services. Some uses illegal and questionable ways to improve rankings.
…to be continued on SEOmag blog…
Some Golden Rules of logo design
Monday, September 22nd, 2008Entireweb Newsletter has a few rules for seomag logo:
1) Uniqueness
Your logo should be able to stand out as completely ‘yours’. It’s surprising how many times we get asked to ‘copy’ logos – we’ve even had clients request a ‘version’ of my brand. Not a good idea. On top of the potential legal complications nothing screams ‘unprofessional’ like a logo that’s looks even remotely like someone else’s. Do not copy. I’ll say it again. Do. Not. Copy.
2) Timeless
Every few years there’s a trend, or fad, that new logos seems to embrace. A few years ago it was the ’swoosh’ – made logos all hi-tech and ‘internety’. Trouble is, everybody jumped on that bandwagon and the treatment rapidly became hackneyed and trite. Few years hence, and we’ve got lots of people stuck with out of date designs. The latest design logo trend is so-called 2.0, a technique that (like a lot of design trends) can be traced back to Apple Computers. Take your logo, add a ‘gel’ treatment, give it glassy reflection at the bottom and you’re all set. (hey – the 3D version of our house could qualify). Web 2.0 is still going strong, but I’ll go out on a limb and say it will be yesterday’s news by end of summer.
3) Gimmick Free
Special FX and filters are usually applied, by inexperienced designers, to logos that are ‘missing something’. Trouble is, what the logo is generally missing is any design integrity, and adding bevels, lens flares and drop shadows is the logo design version of ‘putting lipstick on a pig’. While it certainly shows how cool the latest design software is, it doesn’t do much for the professionalism of your mark. Such treatments are fine for glamour shots (used as display pieces on brochures and the like) but are only going to cause grief down the road, especially when it comes to application of your new logo on standard business material. Your logo should be as technically simple as possible for adaptability, which just happened to be number 4 on our list…
4) Adaptability
Over the life of your company, you’ll want to plaster your logo over everything you send out. That’s the point of having a logo in the first place. In order to do this, you’ll need a logo that’s adaptable to every occasion and while they may look ‘pretty’ , the design gimmicks we just talked about render your logo impractical for many of these uses. Some of these uses – checks, FAXes, embroidery, newspaper ads, invoices, letterheads, etc. Your new logo has to work on all of them. You’ll also need a quality black and white version that can reproduce as a halftone grayscale, or in the cases of low-resolution BW reproduction, a linear version.
5) Scalability
When using your logo, you’ll need to be able to use it small. Real small. Postage stamp size. Classic example of this – over the years, I’ve designed a load of sports event posters that feature logos from dozens of event sponsors. Space only permits the logos to be featured as very small images and it’s always the simpler logos that stand out when viewed from a distance. The cluttered logos aren’t recognizable to any great degree and the sponsors are probably wasting their money, especially if inclusion on the poster is the only benefit of their sponsorship. When it comes to scalability, the text portion of the logo is the most important, as that’s the piece you want people to remember. Scrawny, sickly text doesn’t read very well at half an inch high.
6) Color is Secondary
Colors are extremely important. Using consistent corporate colors will become part of your brand – that’s understood. However, when it comes to the design of your logo, color must always be secondary. A logo that requires color to ‘hold’ the design together is fine when reproduction is optimal – websites, 4 color process printing and what have you – but even then only if the size is appropriate as well. Logos that rely too much on color tend to blend together when used small (see above) and unless the contrast between the two colors is pronounced, will be a grey mess if used in black and white. As for low-resolution reproduction (FAXES, SEOmag checks, etc) you can forget about readability completely – logos that use color as a design cornerstone usually come out as black blotches on a FAX transmission and with all their money, banks still haven’t figured out how to print a decent check.
Entireweb Newsletter (10)
Monday, September 15th, 200827. Make your site useful and informative (see seomag as example, a.)
28. Improve your link building. Link to high PR websites. Quality of relevant links are far more important than quantity. Links will greatly improve your site’s visibility, popularity and rankings. Search engines consider links as votes to your site.
Entireweb Newsletter (9)
Sunday, September 14th, 200825. Do not use hidden text and links. Show to search engines what you show to your vistors. It will greatly affect your site’s reputation.
26. Do not attempt to create pages that contains phishing, scam, viruses, trojans, backdoors, spyware, adware and other malicious programs.
…to be continued on SEOmag blog…
business and economy
Other seomag
Saturday, September 13th, 2008One of many seomag find SEO definition for SEO by Annera:
“Search engines are one of the chief ways that an Internet user find search results for Web sites. This clearly means how a Web site with high and good seomag search engine listings can notice a excellent increase in traffic.
Everyone needs to get those kinds of good seomag search engine placements. But unluckily, many Web sites materialize poorly in search engine rankings or sometimes may even not be listed at all in search engines seomag as they fail to deem how search engines do work.
Particularly, submitting a seomag site to search engines is only a part of the aim of getting good search engine positioning and visibility. It is most important to make a Web site ready to get through seomag “search engine optimization.”
Getting indexed
Thursday, September 11th, 2008From Wikipedia:
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[22] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[23] Yahoo’s paid inclusion program has drawn criticism from advertisers and competitors.[24] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[25] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.[seomag]
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[27]
Entireweb Newsletter (7)
Thursday, September 4th, 200821. Avoid dirty tricks and exploiting loop holes to improve search engines ranking.
22. Avoid links to bad neighborhood such as web spammers, link farms, phishing, hacker, crack, gambling, porn and scam sites. Linking to them will greatly affects your search engine rankings.
…to be continued on SEOmag blog…
Entireweb Newsletter (6)
Wednesday, September 3rd, 200819. Use Robots.txt file to manage and control search engine spiders in indexing your site. You can allow and disallow spiders and choose directories you want to be crawled and indexed. But with bad bots or spam bots you need to modify your HTACCESS file to properly and effectively manage bots or spiders. Visit http://www.robotstxt.org/wc/faq.html to learn more about Robots.txt file.
20. Do not attempt to present different content to search engines than what you show to your site visitors.
…to be continued on SEOmag blog…
Entireweb Newsletter (5)
Tuesday, September 2nd, 200817. Allow search bots (good ones) to crawl your sites without session IDs or arguments that track their path through the site. Using these techniques may result in incomplete indexing of your site.
18. Check your web server/host if it supports the If-Modified-Since HTTP header. It tells search engines whether your content has changed since last crawled your site. It will save you bandwidth, resources and avoid server overload.
…to be continued on SEOmag blog…
Entireweb Newsletter (4)
Friday, August 29th, 200813. Validate your CSS and HTML. Check for errors and broken links.
14. If your site contains dynamic pages(i.e., the URL contains a “?” character), make sure you use SEO friendly URLs. Search engines’ spiders having difficulty indexing dynamic pages.
15. Maximum links per page must be fewer than 100. Avoid the risk of being flagged as link farm by search engines.
16. Use Lynx as text browser to check your site. (http://lynx.isc.org/)
…to be continued on SEOmag blog…
SEOmag received a mail
Thursday, July 31st, 2008Mark Stubbs sent a mail to SEOmag with subject Ten SEO Mistakes Made on Database Driven Websites. Let we see what he says:
1. Pages with duplicate content – not enough differential areas within the pages, so that only small areas of the page change from page to page. It is essential that enough of the page text changes for the search engines to see an appreciable difference between one page and the next.
2. Pages with duplicate page titles – the page title is a great indicator to the search engines of the primary content of the page. Whilst this is often unique on sites such as e-commerce websites, it is often overlooked in other sites, particularly where small areas of the site are generated from a database, such as news pages.
3. Pages with duplicate meta descriptions – again, this is easy to overlook and set a global or category level meta description. These give the search engines a reason to penalise your site for not giving them enough information, and again, creating a unique meta description for every page is an essential SEO task.
4. Using auto-generation of pages as a shortcut instead of creating good content. This is linked quite closely to point 1, where it is possible to create pages that have only a tiny percentage difference between them. Databases are fantastic ways of storing information, but you still need to put the work in to fill them with content. Unique information about the subject of the page will immensely help both the long tail and the ability of the search engines to determine that a page is valuable.
5. Creating pages that are hidden behind form submissions or javascript postbacks that cannot be accessed by a search engine crawler. This is far more common that is generally realised. For instance .NET creates postback links by default instead of proper links – potentially making huge sections of a site unreachable. Likewise, it is easy to hide lovely content rich areas of your site behind a drop down selector in a form that means certain areas of the site are not visible.
6. Too many query strings – this is a common bugbear of the professional SEO, where complicated database selections create deep levels of pages, but with seven or eight &id= type strings. Additionally, some bad development methodology can leave pages with null query strings that appear in every URL but don’t do anything. The answer to this is generally URL rewrites, creating much more search engine friendly and user-friendly URLs!
7. Putting query strings in different orders when accessed through different places – this can create duplicate content issues, which can cause major penalties.
8. Not using user language to generate automated pages – if you are going to create a database driven website that uses words in the query strings (or better in rewritten URLs) make sure that you use words that will help you with SEO – if you sell widgets, make sure you are using the word widgets somewhere in the URL instead of just product= or id= – keyword research can assist with this.
9. Not allowing the meta data and title to be edited easily after the site build. It is possible to hardcode the generation of meta information into a database that doesn’t allow it to be edited later. Creating a mechanism for modifying this information initially helps everyone at a later stage when the information needs changing without shoehorning it into an already developed structure.
10. Creating keyword stuffed pages by using auto-generation. Once upon a time, search engines quite liked pages with high densities of your keywords, but now these are likely to get you marked down rather than up. So be aware when creating pages that long pages with lots of your products on can create too high a density. For instance listing blue widgets, light blue widgets, navy blue widgets, sky blue widgets is going to create a page with a very dense page for the phrase “blue widgets”.