Link Popularity is one of many parameters for PR position. All major search engines use some emphasis on link popularity in their own ranking algorithms. They compare 2 links that work best to increase your link popularity: links from other sites that focus on the same keyword phrases your site focuses on, and links from relevant categories in major directories. The other popular termin is reciprocal linking. But, about that, next time on SEOmag blog.
Tags: Seomag