…says Entireweb Newsletter in new mail and continues:
Who are you, really?
Your brand, I mean.
What do you want other people to think when they think about your business, your service, or your product?
Do you want them to think your brand is the life of the party, or the designated driver? Is it a trusted friend, or a glamorous rock star? Are you a Volvo or a ‘Vette’?
So I repeat…who are you?
You may already know this, and if that’s the case, I congratulate you! Many small businesses struggle with this. If, however, you need a little help in defining yourself, here are a few questions to ask yourself:
1. How am I currently perceived by my customers?
2. How do I want to be perceived by my customers?
3. How far apart is how I’m currently being perceived to how I want to be perceived?
4. What are my brand’s human characteristics?
5. If my brand was an actual person, what would be its name?
6. What is my brand’s “life story?”
Nice work, seomag!
Tags: Seomag